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    UPDATE: Oct. 10, 2023, 11:45 a.m. EDT This post has been updated to reflect the latest TV deals during Prime Big Deal Days at Amazon and at competing sale events from Best Buy and Walmart.

    Prime Day is one of the best times of year to buy a TV on sale, but not for the reason you’re thinking. 

    During Prime Day or Prime Big Deal Days, the only reason your TV deal search should stop at Amazon is if you’re set on getting a mid-size Fire TV for extra cheap. Because Amazon doesn’t always go as hard for premium TV deals from Samsung, LG, and Sony.

    The real hack here is that any Prime Day-esque event from Amazon provokes competing sales from Best Buy and Walmart, which pick up the slack on discounts on flagship 65-inch through 85-inch QLED and OLED models from those premium brands as well as budget brands (that still offer excellent QLED options) like TCL and Hisense. Samsung’s website itself is also all over the fall sale game and has been quietly tacking deep discounts onto many of its 2023 TVs since Labor Day.

    SEE ALSO:

    What not to buy on Prime Day 2, from third-party scams to Ring cams

    Regardless of which brand you’re loyal to, we’re keeping track of all of the TV deals you can shop at all of the big retailers between Oct. 10 and 11, as well as the best Prime Day deals in tons of other categories like gaming laptops, robot vacuums, and all things Apple.

    Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price. Amazon’s exclusive invite-only deals are marked with a 📨. Deals with a strikeout were either sold out or expired at the time of writing.

    Best Samsung TV deal

    Why we love it

    Of the handful of 85-inch Samsung TVs on sale this week, we think the deal on the Q80C is the best bang for your buck — now with an extra $200 discount on top of the sale price it was seeing for much of September. The Q80C is Samsung’s most advanced QLED (before meeting the Neo QLED side of the family), packing 96 precisely-lit local dimming zones for the meticulous brightness necessary for watching sports in the daylight. Also present are advanced gaming features like a 120Hz refresh rate and VRR support.

    More great Samsung TV deals

    • Samsung 55-inch The Frame QLED TV — $997.98 $1,499.99 (save $502.01)

    • Samsung 55-inch QN90C QLED TV — $1,497.99 $1,997.99 (save $500)

    • Samsung 55-inch S90C OLED TV — $1,449.99 $1,899.99 (save $450)

    • Samsung 65-inch The Frame QLED TV — $1,597.99 $1,997 (save $399.01)

    • Samsung 65-inch S90C OLED TV — $1,799.99 $2,599.99 (save $800)

    • Samsung 65-inch The Terrace Full Sun Outdoor QLED TV — $7,499.99 $9,999.99 (save $2,500)

    • Samsung 75-inch Class CU7000B 4K TV — $668 $797.99 (save $129.99)

    • Samsung 75-inch The Frame QLED TV — $1,949 $2,999 (save $1,050)

    • Samsung 75-inch QN90C QLED TV — $2,597.99 $3,297.99 (save $700)

    • Samsung 77-inch S90C OLED TV — $2,699.99 $3,599.99 (save $900)

    • Samsung 83-inch S90C OLED TV — $3,999.99 $5,399.99 (save $1,400)

    • Samsung 85-inch Q60C QLED TV — $1,599.99 $2,299.99 (save $700)

    • Samsung 85-inch Q70C QLED TV — $1,799.99 $2,799.99 (save $1,000)

    • Samsung 85-inch QN90C QLED TV — $2,999.99 $4,799.99 (save $1,800)

    Best LG TV deal

    Why we love it

    LG’s OLED models got a glow-up in 2023, and the B3 model is the most affordable one — and with Best Buy’s discount on the 65-inch model now topping $1,000, it’s basically begging to be in your living room.

    The B3’s lower price point can mostly be attributed to its less-advanced a7 processor compared to the C3 and G3’s Alpha a9. However, the B3 runs laps around the cheapest-of-the-cheap 4K TVs with Dolby Vision and next-gen gaming features like a 120 Hz refresh rate, both of which help to push those 8.3 million self-lit pixels to their fullest potential.

    More great LG TV deals

    • LG 43-inch UQ7070 4K TV — $258 $338 (save $80)

    • LG 48-inch A2 OLED TV — $649.99 $1,299.99 (save $650)

    • LG 55-inch UQ70 4K TV — $359.99 $499.99 (save $140)

    • LG 55-inch B3 Series OLED TV — $1,299.99 $1,699.99 (save $400)

    • LG 55-inch C3 Series OLED TV — $1,399.99 $1,799.99 (save $400)

    • LG 65-inch UQ9000 4K TV — $478 $596.99 (save $118.99)

    • LG 65-inch C3 Series OLED TV — $1,699.99 $2,599.99 (save $800 plus get a free $100 Best Buy gift card)

    • LG 77-inch C3 Series OLED TV — $2,699.99 $3,599.99 (save $800)

    • LG 77-inch G2 Series Gallery OLED TV — $3,299.99 $3,799.99 (save $500)

    • LG 83-inch C2 Series OLED TV — $3,999.99 $4,499.99 (save $500)

    • LG 86-inch UQ7070 4K TV — $998 $1,198 (save $200)

    • LG 86-inch 80 Series QNED TV — $1,899.99 $2,799.99 (save $900)

    Best Sony TV deal

    Why we love it

    A cheap OLED to Sony and a cheap OLED to the rest of us mean two very different things, but this sale price makes Sony’s lowest-tier OLED from the 2023 TV lineup look pretty approachable. The A80L is bright and starkly contrasted with flawless black uniformity — a combination a TV needs to ace in order to pop in both bright and dark rooms. The A80L is still armed with the same Cognitive Processor XR that the pricier 2023 Sony OLEDs are, making it a perfectionist when it comes to upscaling low-res content.

    Note that Best Buy did inflate the original price to make the sale seem even better. According to Sony’s website, the original price of this TV is $2,199.99, not $2,599.99. However, that doesn’t discount the bottom line, which is the fact that a larger size of one of the latest Sony OLEDs is going for $1,799.99.

    More great Sony TV deals

    • Sony 55-inch A80L OLED TV — $1,499.99 $1,899.99 (save $400)

    • Sony 65-inch X90L 4K TV — $1,099.99 $1,599.99 (save $500)

    • Sony 65-inch X93L Mini LED TV — $1,699.99 $2,399.99 (save $700)

    • Sony 75-inch X77L 4K TV — $929.99 $1,099.99 (save $170)

    • Sony 75-inch X90K 4K TV — $998 $1,498 (save $500)

    • Sony 75-inch X90L 4K TV — $1,599.99 $2,199.99 (save $600)

    • Sony 77-inch A80L OLED TV — $2,699.99 $3,599.99 (save $900)

    • Sony 85-inch X90L 4K TV — $1,999.99 $3,299.99 (save $1,300)

    Best TCL, Hisense, and Fire TV deals

    Why we love it

    Almost every 2023 TCL TV has been seeing increasingly better sale prices at Best Buy over the past few weeks, but this model in particular deserves a special shout-out. In what seems to be a Best Buy exclusive situation, TCL’s Q5 series recently became available and knocked the Q6 Series out of its spot as the brand’s most affordable QLED. And with Best Buy’s $120 discount, it easily becomes the cheapest 55-inch QLED on our list — a quick scroll up to our mid-size QLED picks from Samsung, Sony, and LG make the rarity of a $329.99 55-inch QLED TV palpable.

    The Q5 has most of the same specs as the Q6 including HDR PRO+ with Dolby Vision, Motion Rate 240 motion smoothing technology (a win for gamers on a budget), three HDMI ports, and built-in Google Assistant.

    More great TCL, Hisense, and Fire TV deals

    • Amazon 32-inch 2-Series HD Fire TV — $109.99 $199.99 (save $90)🔥

    • Amazon 43-inch 4-Series 4K Fire TV — $249.99 $369.99 (save $110)

    • Element 50-inch Xumo 4K TV — $198 $298 (save $100)

    • Element 55-inch Xumo 4K TV — $228 $348 (save $120)

    • Amazon 55-inch Omni QLED Fire TV — $439.99 $599.99 (save $160)

    • TCL 55-inch Q7 QLED TV — $549.99 $749.99 (save $200)

    • Hisense 55-inch U8 Mini-LED TV — $749.99 $1,099.99 (save $350)

    • Insignia 58-inch F30 Series 4K TV — $269.99 $379.99 (save $110)

    • Vizio 65-inch V-Series 4K TV — $398 (special buy at Walmart)

    • Amazon 65-inch Omni 4K Fire TV — $599.99 $759.99 (save $160)

    • TCL 65-inch QM8 Mini-LED QLED TV — $1,099.99 $1,699.99 (save $600)

    • Insignia 70-inch F30 Series 4K Fire TV — $399.99 $599.99 (save $200)🔥

    • TCL 75-inch S4 4K TV — $579.99 $749.99 (save $170)

    • Amazon 75-inch Omni 4K Fire TV — $819.99 $1,049.99 (save $230)

    • Amazon 75-inch Omni QLED Fire TV — $899.99 $1,099.99 (save $200)🔥

    • Vizio 75-inch P-Series QLED TV — $998 $1,198 (save $200)

    • TCL 75-inch Q7 QLED TV — $999.99 $1,399.99 (save $400)

    • TCL 75-inch QM8 Mini-LED QLED TV — $1,499.99 $2,299.99 (save $800)

    • TCL 85-inch S4 4K TV — $899.99 $1,399.99 (save $500)

    • TCL 85-inch Q7 QLED TV — $1,599.99 $2,199.99 (save $600)

    • TCL 98-inch S5 4K TV — $3,999.99 $4,999.99 (save $1,000)

    More deals here:



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