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    “What?” you ask, slowly blinking. Didn’t we already have Prime Day? Have you fallen into a wormhole through space and time where every day is Prime Day? (Ssshhh! Don’t give Amazon any ideas!) The second Prime Day of 2023 is called Prime Big Deal Days and runs through October 11. 

    This mid-October timing is perfect for those of us who are parents and have just started thinking about shopping for holiday presents. If you have a Lego enthusiast (or several!) in your life, big sales events are a great time to pick up brand-new Lego sets (which can be quite expensive). Yes, Lego bricks are made of plastic. Still, they tend to get reused, saved, and resold quite often. Lego also has licenses with every major entertainment franchise. They’re great gifts for the budding fan in your life.

    We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically throughout the sale event.

    If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more.

    The Best Lego Deals

    Photograph: Amazon

    This is a 4,049-piece set from the 2015 film Avengers: Age of Ultron, complete with three light-up arc reactors and compatibility with the Iron Man figure (sold separately). I am unclear as to why this is the biggest Marvel set when I’m a Marvel fan and Ultron is among the worst of the Avengers movies. Still, if your loved one already has the Black Panther bust and the S.H.I.E.L.D. helicarrier, this would be a good holiday present.

    This is not the enormous, 6,000-piece collectible set for adults, but the 1,267-piece set for kids. Still, it’s a 40th-anniversary edition and commemorative theme sets tend to increase in value if you don’t open them and hold them for a few years. If you can convince yourself to do that.

    This is the lowest price we have tracked for this set. The truck has steering, suspension, and a realistic engine. It also comes with tiny logs and a tiny chainsaw!

    Photograph: Amazon

    My 8-year-old is extremely into both Lego and Minecraft at the moment. You can make the Lego llama spit at the hostile pillagers! It also opens to reveal furnished rooms inside.

    This is a pretty versatile set for both kids and adults. Once they’ve built it, your kids can use it as a playhouse. If you’re an adult, you can probably swap out the colors to put it in a Lego city or other town setup.

    At 6 and 8, my kids have now outgrown Duplos. But for a few years, Duplos were their favorite toys. Setting action bricks along the track makes the train toot the horn, change direction, or turn the lights on or off. There’s also a squirrel minifig!

    Photograph: Amazon

    For a hazy few years, my kids were obsessed with the Lego Ninjago TV series. (There is no word more fun to shout than “spinjitzu.”) This is a pretty reasonable price for a biggish 1,060-piece set that looks like a relatively simple build with a ton of mini figurines.

    Disclosure: My kids do not actually watch the Lego Monkie Kid TV series on Amazon Prime. However, this would be a fun play set, even if you had no idea what it was based on. There are two posable mechs, each with its own spring-loaded shooters, and a bunch of minifigs. This would be good for a Christmas afternoon with cousins.

    Photograph: Amazon

    This 1,677-piece set is a recreation of a 1950s pickup truck, complete with farm vegetables and a farmstand sign if you have a Grapes of Wrath-esque village scene you’d like to add to.

    This is the lowest price we have tracked for this set. The overlap between kids who love Disney and love Lego is pretty high. The Nokk horse figure is pretty cool, and the drawer actually locks.

    Photograph: Amazon

    My only regret about this sale is that I was not able to acquire it before my kids aged out of Duplos. A mama and baby elephant! Mama and baby tigers! And my favorite red pandas! This would be an amazing holiday present for any toddlers you know.


    Live WIRED: Prime Day

    • Amazon Smart Plug for $13 ($25, 50 percent off)
    • Catan Adventure Board Game for $26 ($50, 50 percent off)
    • Amazon Fire HD 10 Plus Tablet for $95 ($180, 47 percent off)
    • Vitamix 5200 Blender for $300 ($480, 40 percent off)
    • Sony WH-1000XM4 Wireless Noise Canceling Headphones for $248 ($348, 30 percent off)
    • Anker Soundcore 24-Hour Playtime Bluetooth Speaker for $29 ($36, 30 percent off)
    • Dyson TP09 Air Purifier and Fan for $500 ($700, 33 percent off)
    • Lego Star Wars at-ST Raider 75254 Building Kit for $35 ($50, 22 percent off)
    • Blink Video Doorbell for $40 ($60, 50 percent off)
    • Harvest Elite Aero Garden Salad Kit for $60 ($80, 20 percent off)

    Retailer Sale Pages

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